Question

Leo's Homemade Ice Cream launched in 2003 as a local, family-owned ice cream parlor in Carlisle, PA. Leo's sets itself apart from the competition by creating unique ice cream flavors, like Haberno Corn Bread, Coffee Heath Bar, Chocolate Salt Caramel, Pumpkin Marshmallow with Pecans, Raspberry with Dark Chocolate Raspberry Cups, Chocolate Chili Pepper, Peanut Butter & Jelly, while also making traditional flavors. They manufacture in small batches and sell their ice cream out of their ice cream shop in Carlisle as single-serve cones, to-go pints, and ice cream pies. After someone not affiliated with the company sent six pints of Leo's ice cream to The Ellen DeGeneres Show, Ellen proclaimed on her national TV show that it was the best ice cream she had ever eaten. Immediately after the broadcast, people starting calling Leo's trying to place orders to be shipped (which they don't currently do) and their small ice cream shop in Carlisle has been packed with customers ever since. All of this popularity has overwhelmed Leo's small-batch production schedule and limited distribution system. The company has asked you, an expert in supply chain management, how to set up distribution quickly so they can sell pints of ice cream in other parts of the United States. Provide your ideas on how Leo's can sell their products nationwide - discuss manufactur