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Q1. Retailers will have to give greater focus to the atmospherics of their stores to remain...

Q1. Retailers will have to give greater focus to the atmospherics of their stores to remain competitive. Choose one of the following retailers. Describe how you would improve the atmospherics of the store (while ensuring cost is reasonable) to give greater overall appeal and to give consumers more of a reason to avoid shopping for everything online.

• Best Buy

• Wal-Mart

• Petco

• Burger King

• Macy's

business   Operations-Management   
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Answer #1

Improving atmosphere of Walmart retail stores the organisation must deploy following :

  • Mood enhancer fragrance
  • Positive instrumental music for shopping
  • Instant customer diversion and help
  • Faster online checkout and checkins
  • Barcode scanning for billing and instant checkout
  • Use of different forms of layouts for aesthetic appearance and higher footfalls
  • Usage of Internet of Things and Artificial intelligence for Smart shopping experience
  • Better customer interaction and guidance.

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