Question

please help me answer this

Marketers are spending less on mass-media advertising today than in previous times. Nevertheless, TV, radio, magazine, and newspaper advertising remains an important means of communicating with customers for many products and is preferred overspending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel traditional advertising will continue to decline in importance as a means for marketing communication, or will it rebound in the future?||

Answer 1

advertising is an important concern which is the part of effective marketing.traditional manner of advertising like television,newspaper,radio and magazine etc were important part of advertising.but in the modern era businesses are dynamic in nature therefore the businesses are adapting innovative method of advertisement.

businesses are preferring to advertising on social media platforms and mobile networking sites.online service providers like amazon,flip kart,Uber would be benefited more from the advertisement because they are able to capture the global market through a single giant website for promotion of their business.

importance of modern advertising mode-

1. approaching the potential consumers
2. targeted audience based promotion
3. universality
4. decreased per unit cost of advertisement
5. better way to get the feedback from the people

traditional methods of production might have lose its market share but still many local brands even the national level businesses prefer to promote their product through television and other traditional manner.these manner of promotions need to update their resources and try to be more efficient so that market share can be achieved and it would be able to face competition with the digital manner of advertisement.