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Describe the Defensive Strategies.

Describe the Defensive Strategies.

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Answer #1

Defensive strategy is a strategy that helps a company to retain its market share and to create competitive advantages. It is a marketing technique in which company retains its customers and also prepares strategies to ensure its growth expectations and profits.

In defensive strategy, company tries to reduce the risk of being attacked by competitors that's why in defensive strategy, company provides discounts and other benefits to its distributors for not selling the products of its competitors and the company influence them to become the exclusive dealer for the company.

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