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Q1: A researcher wants to understand the role of ethnocentrism, animosity, and self-esteem on purchase intention towards Chinese products in Pakistan with the moderating role of social status.Based on the given information, answer the following questions:

I. Identify the independent variable(s), moderator, and dependent variable(s) of the study.

II. Develop the conceptual framework

III. Suggest the null and alternative hypothesis/hypotheses of the study.

Question No.2:
Rectify the Error if any in the following in-text citation as per APA guidelines
Perceived risk, which is defined as an individual’s degree of expected uncertainty associated with the result of using a certain technology (Tan and Lau, 2016). It includes five main groupings: service performance, monetary, time, societal, and security risks (Jacoby and Kaplan, 1972; Mha, 2015). Perceived risks in turn increase consumer hesitation and generate negative attitudes toward a service (Kalaiarasi and Srividya, 2012). This breeds a sense of anxiety and unease that in turn decreases the perceived value and usefulness of technology, thereby diminishing adoption intentions (Kumar, Arcand, Tai, 2012). Indeed, as stated by (Kazi and Mannan, 2013), electronic banking applications are associated with high perceived risks because consumers fear the exchange of personal financial information and services through online applications Moreover, studies have indicated that a high degree of perceived risk and insecurity is generally associated with mobile devices as people dread the loss or theft of these appliances and the information they hold (Hanafizadeh, 2013). Studies have also found that consumers fear the uncertainty associated with mobile applications, including system errors, software problems, connection troubles, and third party hacking (Tai and Ku, 2013). Therefore, high risks will significantly reduce an individual’s likelihood to adopt m-banking technologies (Kumar, Arcand, Tai, 2012).


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Answer #1

Idependent variables : ethnocentrism, animosity, and self-esteem

Dependent variable(s) : purchase intention towards Chinese products in Pakistan

Moderator : social status

Conceptual Design:

social status Ethnocentrism purchase intention towards Chinese products In Pakistan Animosity Self-esteem

H0 : There is no correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan

Ha : There is a correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan

H0 : There is no correlation between animosity and purchase intention towards Chinese products in Pakistan

Ha : There is a correlation between animosity and purchase intention towards Chinese products in Pakistan

H0 : There is no correlation between self-esteem and purchase intention towards Chinese products in Pakistan

Ha : There is a correlation between self-esteem and purchase intention towards Chinese products in Pakistan

H0 : Purchase intention towards Chinese products in Pakistan is independent of ethnocentrism

Ha : Purchase intention towards Chinese products in not Pakistan is independent of ethnocentrism

H0 : Purchase intention towards Chinese products in Pakistan is independent of animosity

Ha : Purchase intention towards Chinese products in not Pakistan is independent of animosity

H0 : Purchase intention towards Chinese products in Pakistan is independent of self-esteem

Ha : Purchase intention towards Chinese products in not Pakistan is independent of self-esteem

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