

Bobby Beefeater really loves to eat hamburgers. However, he also is conscientious about the amount of...
Open Wide and Say “Ultra” In fourth place behind McDonald’s, A&W, and Burger King, Harvey’s, the Canadian quick-service hamburger chain with more than 340 restaurants, needed a new idea in the mid-1990s. Harvey’s is part of Cara Operations Ltd., the airline food services company that also owns the Swiss Chalet chain of restaurants, approximately 100 Air Terminal Restaurants, and Summit Food Services Distributors. Harvey’s had had new ideas before (open grill and fresh vegetables, for one), but these had become...