Question

Product Exercise #8 As the marketing manager, you know the product (s) has to be right. The PC industry is competitive, lifecycles are short, and the marketing mix ingredients have to be correct. Looking at the points covered in products: Apply the theory of benefits to the computers MJA, Inc. wish to sell. What benefits are consumers really getting from purchasing one of MJA, Inc. PC's? What particular product decisions are important in the product planning process?

Answer 1

As per the theory of benefits the consumers are getting a product that optimally fits their needs when they purchase a PC from MJA Inc. A core benefit is offered to consumers as the computers satisfy their need for a proper computing device that can serve the purpose of a communication device (using internet), computing device, device for all professional work and a device for entertainment as well.

The product decisions that are important in the product planning process will have to ensure that the process does not only focus on differentiating the computers by using branding as a mean. After sales services and warranties will have to be an integral part of the product planning process. Replacement models will be the core of the product decisions as part of the product planning process. This will ensure that there is a smooth transition of the computers from one lifecycle to another lifecycle. The product design has to be up to date and should have great quality as well as appropriate features as well. This will make the design appealing to potential customers.