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39 The makers of Crest toothpaste used the Crest name when they developed lines of dental floss and teeth Whitening products.
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Question: The makers of Crest toothpaste used the Crest name when they developed lines of dental floss and teeth-whitening products. This exemplifies:

Answer: Brand extension

Snippets: Brand extension is using a well-established brand name and creating a new product category under the same brand name. Here is an example, Crest is a well-known brand that sells toothpaste, and as an extension, it created a line of new products such as dental floss and teeth whitening under the same name Crest, which is called Brand Extension.

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