Mandy is shopping for a new car. She is visiting a privately owned lot in her hometown and describes to Jane, the salesperson, that she wants a four-door sedan with high fuel economy and a leather interior. Jane then shows her three cars that she thinks may fit Mandy’s preferences. What stage of the decision-making process is Mandy in and what should Jane understand about Mandy’s search to complete the sale?
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Mandy is shopping for a new car. She is visiting a privately owned lot in her...