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It seems that you all buy certain brands over and over because you like how they...

It seems that you all buy certain brands over and over because you like how they feel/look/work. As a matter of fact you don't try other brands any longer. Companies spend millions, in some cases billions, to build up their brand so everyone knows what the brand is and what it represents. My question for you is, Why? Why spend billions of dollars to build a brand?

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