Question

Question 10

Choose one of the 4 P’S alternatives we discussed and tell me your thought on whether it is  a better alternative or not. Remember to identify the specific alternative you’re comparing to the 4 P’S and identify all the words in the acronym.

Question 12

Identify your college major and tell me how you think marketing will play a role in your future career. Discuss in term of our first class and what my goals were for each discipline .

Answer 1

10. Alternatives of 4P's are 4C's:

The 4P's can be traced to marketer and scholar, E, with roots dating back as far as the early 1940s. Christopher McCarthy. Known as the First Marketing Blend, they offered a basis for decision taking when it comes to the following areas of marketing: commodity.

• Product.
• Price.
• Place.
• Promotion

In 1990, they suggested an alternate structure for Robert F. Lauterborn. Raised the 4C's:

• Clients / Consumers.
• Costs to bear.
• Convenience.
• Communications.

This idea came about at a time when a concerted change from mainstream marketing towards a more niche kind was being made. The customer was now king (not the product) and advertisers needed to adjust accordingly.

Consumer strategies have often had to change to the transition in consumer combination approaches. The collapse of a one-size-fits-all mass-selling model has ensured that the 4P marketing approach (where the priority is on the retailer and what they want to sell to you) has no longer been feasible. Rather, the rise in specialty ads and the 4C's are a better match, taking into account customer desires and needs.

Once the differentiation of strategies is outlined it becomes clear that the marketing mix of the 4C is a better match for you and what you are trying to achieve when it comes to marketing your school.

Consumer vs Product: We need to dig at what you're currently offering in the consumer vs company debate.

A well-spent childhood schooling, opportunities, and fond memories aren't a luxury. The intangibility of what you are selling to a student who is enrolling in your school means that you can not sell the company easily. Yet to this the 4C's have the answer. If you can't focus on your company, instead you can concentrate on your customer.

It's extremely important to have the client as your target in your marketing campaign, especially as it helps you to understand your customer better-not just how you could get them to buy what you're selling.

Costs vs Price: While an appropriate price point for the company is an important aspect of the marketing strategy, we understand that it will not be the only financial factor that will be taken into account for your prospective parents while there is a more consumer-centered emphasis.
When a parent wants to enroll their child at your school, they know that it won't be a one-time investment to pay for the programs and incentives you'll have. They decide to pay the payments for the near future by paying their deposit, by sending their demand. They agree with the decision they would be expected to pay for uniforms and flights, and, among other items, to participate and donate to the charitable activities.

Furthermore, while we are conscious that rivalry is good on the markets, helping companies selling comparable goods up to their game and wrestling for customer interest, a single policy of financial rivals is not the way to go. According to Rory McClean (Web Marketer and Technical Expert with Design Designed Online), you are susceptible to competition because you "depend solely on the price to survive in the long run."

Convenience vs Place: Have you really heard the saying, If you don't like wherever you are-move! You ain't a tree! While this is a good idea for an adult with the potential to get up and go, it's not something that can be extended to your school really. The house is yours, the classroom is your education! Once again, it becomes immediately clear that 'place' really doesn't have a place in your marketing strategy. On the other hand, the customer-oriented convenience approach is something that the marketing department will most definitely employ.

Communications vs Promotion: Selling a product in the minds of customers may often be considered a misleading facet of marketing. The retailer propagates it, and as such, it can be considered untrustworthy of their account.

In comparison, contact requires a mutual interaction between the buyer and the seller. Using in addition to the prevalence of social media and its use by schools as a means of communication, not only can the 'campaign' be done with remarkable simplicity, but it still proves to be highly genuine.

Communication, though, is so much more than publicity. Your school is able to interact with parents and pupils in every single way. Of course the most prevalent of these approaches are the social media sites of your community. Sharing your # SchoolStories helps those who are involved in forming relationships with your school really start to appreciate you and your pupils on a personal basis. This in effect can ultimately contribute to stronger loyalty for the company.

What is the difference, then?
Although the original 4P's do have a role within the marketing mix (they do present critical considerations to address when selling a product or service), it is arguable that they don't suit the needs of today's selling objectives. The 4C's have more significance, particularly in marketing educational institutions and other companies that offer intangible goods and benefits.

The theoretical essence of what you are delivering as a classroom, combined with the fact that you are giving your target market something incredibly intimate, means you will have to truly consider your market. The 4C's help you achieve this in a way that the 4P's couldn't do, especially if used as a sole method of marketing.

12. I believe since the transition of the industry from Production concept to product concept to selling concept to marketing concept, it been a drastic change the way industry is taking marketing like! The industry moved from selling products to hard cores to make customers attracted to the products.

In explaining interest I think marketers are fantastic at generating stories, features, rewards, all that stuff. The next step is to create independent and distinct packets of interest, where material and experiences expand – increasing stickiness – regardless of how a buyer buys the good or service. Get it right, and the brand wins unassailable mindshare; with every growing engagement, consumers will visit over and over again, creating confidence and enthusiasm. For this to happen, new tasks and new activities – in fact, new jobs – are needed in the marketing department.