Question

write a case analysis of your startup of length 1500 words , it will include introduction of your company, it's product, how your product different from another similar marketing products, target, market strategy, CREST analysis and SWOT analysis and conclusion and evaluation.
Note:- use the business of chocolate and company name is "Mr. Chocolate ".

Answer 1

Case analysis of Mr Chocolate

Introduction of Mr chocolate

I am starting a business of manufacturing chocolates under the name of company Mr chocolate. My company would be in confectionery business.

The target market is whole of Maharashtra . The customers to whom my product will be supplied will be retailer wholesalers and suppliers in Mumbai Pune Nagpur Aurangabad Nashik and Satara.

The manufacturing plant would be located in Akola.

I would be targeting children and youngsters  with products of Plain Chocolate ,Milk Chocolate Dark Chocolate and Fruit Nut Chocolate.

My core competencies would be health ,taste and quality of the chocolates . The uniquess of my product would be uniquess in size packaging and flavour according to requirement of customer.

The goals   of My Chocolate would be

• To gain high market share along with customer confidence loyalty and satisfaction.

Target market

• Upper class
• middle classs
• lower middle class\
• children and youngsters

The chocolate industry overview

it is growing market characterised by high volume, large advertising expenses ,low margins and price sensitive.

My competitors would be

• cadbury
• Nestle
• Amul
• fererro
• Mars
• ITC
• Parle

My market strategy would be

1. Diffrentiation - unique product
2. Increasing Awareness through promotion ie newspaper, tv channel,radio, hoardings ,social networking pages and account like facebook
3. Mrket development after a certain period of establishment to achieve market share and sales.

CREST Analysis

For wide scale operations

Political factors

• tarrif ,quotas ,trade barriers ,tax regulations ,compliance with labour laws should be taken into picture.

Economic Analysis

• Taking into account fluctuations in currency values and capital controls which may affect sales and revenue
• being synonymous with the need of consumer ie cost consciousness becuse of low rise in disposable incomes .

Social Analaysis

• taking into consideration health ,nutrition and ingredients,while designing the chocolate ie low sugar and sodium holistic perspective to deliver high quality , innovative ,competitive and relevant product.and reduce cost of lawsuits.

Legal Analysis

• Keeping track of patents and laws ie copyright trademark and intellectual property rights  and displaying contents on the packaging of the chocolate

Environmental factors

• To ensure better business performance reduce use of plastic , zero environmental impact ., recyclable product and sustainable nutrition and reducing carbon footprint in manufcaturing.

Technological factors

• Integration of digital solutions ,services and models to reduce cyber attacks maintain privacy ,security and relaibility of data.
• Using artificial intelligence to interact with consumer to increase brand value.

SWOT Analysis of Mr Chocolate

strengths

• Strong Research and develoment capability
• Good product portfolio
• Strong brand with a unique taste
• environmental sustainabel products
• strong geographic presence in the mentioned regions

weakness

• poor brand recall possibility due to contamination of chocolate

opportunity

• opportunity of good labelling - clear and accurateif product is harmful
• transparency in material resourcing ie sustainable plantations andfarms
• expansion of product range

threats

• increased competition in chocolate industry
• health consciousness because of sugar content
• using clean water for products

Conclusion

Confectionery market or chocolate start up businesss is a growing trend.becasue of increase in consumer demand and cultural change in countries