Question

1.What type of marketer has no "Web presence"?

                               a. click-and-mortar

                               b. virtual market space

                               c. brick-and-mortar

                               d. none of the above

                               e. click-only

2.

What form of online promotion occurs when David Sunflower Seeds sponsors the ESPN Fantasy Baseball site at ESPN.com?

                                alliances of programs

                                B and C

                                viral marketing

                                content sponsorship

                                affiliate programs

What form of online promotion occurs when David Sunflower Seeds sponsors the ESPN Fantasy Baseball site at ESPN.com?

                                alliances of programs

                                B and C

                                viral marketing

                                content sponsorship

                                affiliate programs

What form of online promotion occurs when David Sunflower Seeds sponsors the ESPN Fantasy Baseball site at ESPN.com?

                                alliances of programs

                                B and C

                                viral marketing

                                content sponsorship

                                affiliate programs

2. What form of online promtion occurs when David sunflower sponsors the ESPN fantasy baseball site at ESPN.com

a. alliance and program

b. B & C

C. Viral marketing

d. content sponsorship

e.affliate program

3.   -----------Marketer do use telephone marketing extensively (55% of all TM sales)

a. consumer

b. international

c. religion

d.internet

e. B2B

4. Informercials are kind of ------------ marketing

a. Telephone

b. Direct mail

c.Kiosk

d. catalog

e.DRTV

Answer 1

1. c. Brick-and-mortar is the type of marketer has no “web presence”. As it operates only with traditional physical properties.
2. d. Content sponsorship is the form of online promotion occurs when David sunflower sponsors the ESPN fantasy baseball site at ESPN.com.
3. e. B2B Marketer do use telephone marketing extensively (55% of all TM sales).
4. e.DRTV is the kind of marketing which can be said about Informercials.