Look through some magazines, newspapers, or the Internet. Are older adults depicted as frequently as you...
Look through some magazines, newspapers, or the
Internet.
Are older adults depicted as frequently as you would
expect (i.e., in proportion to their population size)?
What kinds of articles feature older adults?
How are older adults depicted in these
articles?
Are any age-related stereotypes presented in the
articles?
For the following questions, look at advertisements
involving older adults.
What products are being sold in these ads?
What is the estimated age of the people in the
ads?
Do the ads depict any age-related
stereotypes?
What is your overall opinion of the depictions of
older adults in the media?
Homework Answers
As per guidelines, we shall answer first four parts of the question:
Answer (1) NO. Older adults are not depicted frequently in advertisments. Comparatively, in majority of advertisements, you can find kids, young boys and girls, young men and women.
(2) What kind of articles feature older adults?
Answer (a) health products
(b) food products
(c) Insurance products
(3) How are older adults depicted in these articles?
Answer: (a) Younger people are seen instructing them
(b) rarely any interpersonal roles given to them
(c) They are shown needing certain age retarding products
(4) Are any age related stereotypes presented in articles?
Answer: (a) They are shown having medical problems
(b) They are shown old-fashioned
(c) In clothing, personal care & cosmetics products they are not featured due to prevailing stereotype that old people are old fashioned.
(d) they are thought as "poor copy" - people will not copy from their advertisements.
THANK YOU!!!
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