Question

4. In what ways did the nature of social media pose specific challenges to the company? 5. Evaluate the crisis management response so far of both the SPI group and Stoli USA. What more should they do to restore the brand's reputation?

Answer 1

Ans 4. Challenges posed by Social Media

1) The transparemcy, though good and useful, goes noticed when a company establishes it's social presence. This is a specific challenges in a way that it compromises privacy to some extent.

2) Trade secret of a business are sometimes exposed, with certain level of mix & match of estimation techniques, poses a challanges of managing competitors & profitability of a company.

3) Strategy & Planning of a company or business is exposed to the risk of generalisation with their presence on social media. Sometimes it is required to be present statutorily but the presence poses the challenge.

4) Social Media requires individuals to accept their policies at the time of signing in. Sometimes these personal information is traded and misappropriated posing another challenge.

5) Cyber bulleying is another challenge that may leads revenue loss as a result of damage to the brand. It leads to productivity and loss of time too in managing these dialogues.

Ans 5. They can do the following to enhance brand Image through these simple tested techniques:-

a) Establish restitution approach for the causes that led to brand damage.

b) Connect brand to a meaningful story line - may need assistane of image consultant.

c) Establish digital presence and share meanigful constructive message regularly (very important)

d) Connect with a renowned personality it's one of the influencing techniques that helps protect and promote brand image.

e) Invest in digital advertising - it helps changes group physiche and improve brand image.