Question

You've Got a Friend in Me: The Case of Dale Camegie Hovw to Win Friends and Irfluence Rsanevas written by Dale Camegie in 1936 and has sold over 30 million copies worldwide in over 26 languages. While this book first appeared over 80 years ago, the recommendations made way back then still make a great deal of sense regarding power and influence in moden-day organizations. Warren Buffett, CEO of Rerskhie Hathaway and one of the wealthiest men in the world, is quoted as saying that the book "changed my life...Carnegie has never seemed so relevant Dale Camegie founded Dale Camegie Training in 1912 and it is big business today. Over 8 million people have gone through the training program, which is offered in over 90 countries around the world. It is also offered in all 50 ofthe United States. He recommends that in order to get others to like you and increase your referent power, you should remember six things: 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person's name is to that person the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person's interests. 6. Make the other person feel important-and do it sincerely. This book relates to power and politics inauumber of important ways. Camegie specifically deals with enhancing referent power. Referent power grows if others like, respect, and admire you Referent power is more effective than fomal power bases and is positively related to employees satisfaction with engage in them in a genuine marmer. This can be the difference between beins seenasoverly political Multimedia Extension -How to Win Friends and Influence People by Dale Carnegie https://www.youtube.com/watch?v-OuMZilgeONe Case Discussion Questions Why do you think so many people are attracted to ideas developed so long ago?

Answer 1

Today's era is the 'Google Era', wherein every data and information is available at the snap of our fingers. But earlier, every idea and information could be found primarily by primary research, that is, talking to people and gaining first hand experience. Thus, the ideas developed long ago are considered to be more relevant and people-centered and attract so many people.