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Metters Cabinets, Inc., needs to choose a production method for its new office shelf, the Maxistand. To help accomplish this,

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Answer #1

Volume of output (Q) = 60000 units

Per unit selling price(SP) = $120

For Mass customization

  • Fixed cost (FC) = $1200000
  • Total variable cost (VC) = Labor cost + material cost + energy cost = $30+$18+$12 = $60
  • Profit = Q(SP-VC)-FC = 60000(120-60)-1200000 = (60000 × 60)-1200000 = 3600000-1200000 = $2400000

For intermittent

  • Fixed cost (FC) = $1000000
  • Total variable cost (VC) = Labor cost + material cost + energy cost = $24+$26+$20 = $70
  • Profit = Q(SP-VC)-FC = 60000(120-70)-1000000 = (60000 × 50)-1000000 = 3000000-1000000 = $2000000

For Repetitive

  • Fixed cost (FC) = $1720000
  • Total variable cost (VC) = Labor cost + material cost + energy cost = $28+$15+$12 = $55
  • Profit = Q(SP-VC)-FC = 60000(120-55)-1720000 = (60000 × 65)-1720000 = 3900000-1720000 = $2180000

For continuous

  • Fixed cost (FC) = $2100000
  • Total variable cost (VC) = Labor cost + material cost + energy cost = $25+$15+$10 = $50
  • Profit = Q(SP-VC)-FC = 60000(120-50)-2100000 = (60000 × 70)-2100000 = 4200000-2100000 = $2100000

a) So the best alternative is to use mass customization as it has the highest profit among all the alternatives available.

b) The value of annual profit using this method is $2400000

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