Question

1. To attract new customers and tell them about the store, flyers and posters are pinned up throughout the community. ( (Click to select) ) 2. The company created an extremely expensive 30-second commercial to air during children's hours. ((Click to select) 3. The marketing team for the bookstore sent an email advertising the new book to customers who had signed up to receive notifications about the store. ((Click to select) ) 4. In order to make the most of its investment in the creation of the advertisement, the company purchased airtime nationally. ( (Click to select) 5. The staff is quite knowledgeable and often has lengthy conversations with customers about various authors and the products they have available. ((Click to select) , 6. The salesperson offers additional products that complement the one purchased while the transaction is being completed. ((Click to select) 7. Since winning a regional excellence award, the retailer has been featured in a local newspaper article celebrating the achievements of local business people. ( (Click to select) ) 8. Product reviews describing the improved safety features and performance of the new series of action figures. ( (Click to select) ) 9. Customers receive half off the ticket price when they return to buy a second book by the same author. (Click to select) 10. To entice parents to get their children into the stores, the company offers its customers a selection of "buy one, get one free" items. ✓ (Click to select) Advertising Advertising Campaign Personal Selling Publicity Sales Promotion < Prev 1 of 1 ! Next >

Answer 1

1. To attract new customers and tell them about the store, flyers and posters are pinned up throughout the community – Advertising

2. The company created an extremely expensive 30-second commercial to air during children’s hours – Advertising Campaign

3. The marketing team for the bookstore sends an email advertising the new book to customers who had signed up to receive notifications about the store – Advertising Campaign

4. In order to make the most of its investment in the creation of the advertisement, the company purchased airtime nationally – Advertising

5. The staff is quite knowledgeable and often has lengthy conversations with customers about various authors and the products they have available – Personal Selling

6. The salesperson offers additional products that complement the one purchased while the transaction has being completed – Personal Selling

7. Since winning regional excellence award, the retailer has been featured in a local newspaper article celebrating the achievements of local business people – Publicity

8. Product reviews describing the improved safety features and performance of the new series of action figures – Publicity

9. Customers receive half of the ticket price when they return to buy a second book by the same author - Sales Promotion

10. To entice parents to get their children into the stores, the company offers its customers a selection of “buy one, get one free” items – Sales Promotion