50- when attempting to assess how “good” a brand is or how much brand equity a...
50- when attempting to assess how “good” a brand is or how much brand equity a brand has, experts look at four aspects of the brand. Which of the following is NOT one of the aspects used to determine a brands’ equity?
A- Brand awareness
B- Product breadth & depth
C- Perceived value
D- Brand associations
E- Brand loyalty
Homework Answers
B- Product Breadth and depth
Product Breadth and Depth is an aspect of product extension. It is not a measure of brand equity. All other aspects, including perceived value, (or perceived quality) are determining aspects of brand equity.
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Identify whether each of the below is a variable or
fixed cost. Justify your answer – (30 pts).
Advertisement
Delivery and shipping charges
Employees’ Salaries
Equipment Depreciation
Rent payment of the store
Sales commission
Fixed costs
Variable costs
Referring to figure 1,
a) Explain the difference
between cost-based pricing and value-based pricing
strategies – (10 pts).
b) Provide an example for each
of them – (10 pts).
Figure 1: Value-based pricing versus Cost-based
pricing
Strategy
Cost-based pricing
Value-based pricing
Comparison...
I need an explanation for the
answer.
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