Use revenue management technique to help ME Airline to deciding which price set option is better for its flight number 331 from Beruit to Washingtion DC
|
One Price Set for flight seat pricing |
||
|
ME Flight number 331 ( from Beruit to DC) has |
400 |
Seats in Economy Class |
|
Has one price per seat (customer accept to pay $1000 per seat) |
$1,000 |
per seat |
|
the variable cost of seat being occupied is (inculde meal,…etc) |
$50 |
per seat (person) |
|
Expecting number of seats to be sold ( with $1000 price) |
300 |
seat per flight |
|
Three Price Sets for flight seat pricing |
||
|
1st price per seat ( customer will book the flight 3 month before departure day) |
$600 |
per seat |
|
Expecting number of seats to be sold ( with $600 price) |
150 |
seats |
|
2nd price per seat ( customer book the flight between 1 to 3 months before departure day |
$800 |
per seat |
|
Expecting number of seats to be sold ( with $800 price) |
150 |
seats |
|
3rd price per seat ( customer book the flight less than 1 month before departure day) |
$1200 |
per seat |
|
Expecting number of seats to be sold ( with $1200 price) |
100 |
seats |
Answer
|
Net Sales for one price set |
|
Net Sales for three price sets |
Explaining the methods is highly appreciated
| ME Flight Number-331 | |||||||
| 400 Seats in economy class | |||||||
| Variable Cost=$ 50 per seat | |||||||
| One Price Set | |||||||
| Price Per Seat | 1,000 | ||||||
| Expected Occupancy | 75% | (300/400 X100) | |||||
| Revenue | 300,000 | (1000 X 400 X 75%) | |||||
| Cost | 15,000 | (400*50*75%) | |||||
| Profit | 285,000 | ||||||
| Ist Price Seat | Iind Price Seat | IIIrd Price Seat | |||||
| Book the flight 3 month before departure day | Book the flight 1 to 3 month before departure day | Book the flight less than month before departure day | |||||
| Price Per Seat | 600 | 800 | 1,200 | ||||
| Expected Occupancy | 37.50% | 37.5% | 25% | ||||
| (150/400) X 100 | (150/400) X 100 | (100/400) X 100 | |||||
| Revenue | 90,000 | 120,000 | 120,000 | ||||
| (600 X 400 X 37.5%) | (800 X 400 X 37.5%) | (1200 X 400 X 37.5%) | |||||
| Cost | 7,600 | 7,600 | 5,000 | ||||
| (400 X50X38%) | (400 X50X38%) | (400 X50X25%) | |||||
| Profit | 82,400 | 112,400 | 115,000 | ||||
| As Occupancy is more in one price Set and Profit is better as compared to others, So winner is One Price Set | |||||||
Use revenue management technique to help ME Airline to deciding which price set option is better...
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