Question

46 Why was Burberry worried about the Chavs? a. It had a triggering effect on their ads b. Burberry had not done a segment analysis c. it pre-empted Burberry's own marketing campaign shift d. It potentially moved the perceptual positioning of the brand e. None of the above 47 This Marketing 341 class would be found where on the Product Continuum? a. Ideal Good b. Tangible Dominant c. Medium Tangible Dominant d. Intangible Dominant e. Assurance level 48. I own a fishing supply store and I set up fishing bait vending machines in all the nearby riverside town market squares. This is the concept of? a. Process b. Segmentation c. Market share d. Place e. Service Recovery 49. Mark Smith, V.P. for WWW Company is focusing on getting his product mentioned in articles in industry magazines. This is an example of which marketing communications strategy? a. Direct Marketing b. Cross selling C. Public Relations d. Field Marketing None of the above

Answer 1

1. Why was Burberry worried about the Chavs?

Ans:  a. It had a triggering effect on their ad’s.

Explanation:

The brand Burberry became something like a kind of joke all over the country when photos of star Daniella Westbrook and her own baby were all over the newspapers. Both of them were dressed in Burberry check from top to bottom.

The issue was refused to be die down.

This Essex girl kind of look was spread all over the country as a fashion, which also led to a huge counterfeit Burberry check across Britain.

Britain later discovered Chavs, and their association to be the reason behind all these tabloid jokes and sales downfall of Burberry.

2. This marketing class would be found where on product continuum

Ans: b. Tangible Dominant

Explanation:

Most of the business analysts and the other theorists view continuum as a related factor with pure service at one end and the pure solid tangible commodity good at the other end. Most of the products would fall only between these two extremes. So, Assuming From the question, I see “Product Continuum” would be related to a Dominant Tangible one.

3. I own a fishing store and I set up Bait vending machines in all nearby riverside town market squares. What is the concept of this?

Ans: b. Segmentation

Explanation:

Market segmentation is considered as an activity of divide and classify a broad consumer market, which normally consists of the existing and potential customers, into a sub-groups of consumers also known as segments, which is based on consumer’s shared characteristics

4. Mark Smith VP of www Company is focusing on advertising his company’s products on the industrial magazine. What kind of marketing is this?

Ans: a. Direct Marketing

Explanation:

Direct marketing is a kind of marketing strategy where the businesses address its existing customers or potential customer via multitude of channels, including mail, magazines, e-mail, Social media, phone, and in person.