Question

Assignment 4b. Find a Marketing Plan for any company, preferably (but NOT required), for one that operates in more than one country. Write a one-page critique of this marketing plan, evaluating the quality, thoroughness, actionable steps, etc. Be “critical” in your assessment and be sure to give some recommendations.

• This paper is to be no more than 1 page, 12-point font, single spaced.
• Include a copy of or link to the actual marketing plan

Answer 1

Coca-cola is a well known global leader in FMCG, Food & Beverage and other carbonated soft drink manufacturer , seller and specialty brand name. It has adopted unique marketing mix in terms of product, price , place and promotion. It has designed its product line as per the local responsiveness of the markets. It lacks full controlling over its franchise partners across the globe. In terms of quality, people feel doubtful about its offerings and this is major reason behind its declining business growth .

Many times , it has indulged in channel conflicts due to profit orientation and complex business practices and operational model. It was also accused for damaging and threatening the water resources across the globe.

Coke should take following strategies to meet out the challenges of its global operations,

1) Focus should be to offer hygiene related product distribution

2) Low calorie foods items and beverages

3) Ground water recharge and community development services should be focused

4) Development of franchise management model , channel management with ethical and value based initiatives

5) Sustainability in its global operations must be adopted.

6) It should try to regulate its business acumen like leadership development, employees welfare and corporate governance.

7) It should focus on developing ethical talent base to its top positions.