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What groups similar attributes together to discover segments or clusters, and then examine the attributes and...

What groups similar attributes together to discover segments or clusters, and then examine the attributes and values that define those segments?

  • Affinity grouping

  • Clustering

  • Estimation

  • Classification

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Answer #1

Option B

  • Clustering refers to organization or grouping of Individuals with similar characteristics in a same group .These groups are also called as clusters.
  • Each cluster may consist of different people or organisations with different abilities and may be providing different services, But they may be sharing similar behaviours or characteristics.
  • After grouping them into separate clusters, each cluster is analysed to determine the attributes and values that define those segments.
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