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3. How impor tant is price to you when buying the following: clothes, mil e mo computers, haircuts, rental cars? What nonpric
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In all of the items provided, Price is the most important or the second most important criteria. Other than price, the other most important parameter is the value provided in terms of quality of product or service. A substantial amount of time is spent in analysing the non-price factor such as quality before arriving at the buying decision. This is done by going through buyer review and user experiences posted online and on their comparison with prices, tradeoff is computed mentally to finally go through with the buying or purchase decision.

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