Orbitwheels are a cross between a skateboard and pair of inline skates. Riders insert each foot in a large wheel that rotates sideways. Orbitwheels differ from a skateboard in that they are self-propelled by the rider's wave-like motion so the need to push off the ground every few feet to get moving is eliminated. The product has been popular among some kids, especially athletic teen boys. Athletic teen boys could be described as the ________ for Orbitwheels.
Multiple Choice
mass market
tangential market
market aggregation
target market
Answer: target market
Explanation:
Mass marketing considers everyone as same and tries to sell to everyone with the same marketing mix. Hence a mass market includes large number of customers and is treated as a homogenous aggregate ignoring the segmentation difference. Market aggregation also refers to mass marketing where standardized goods are sold to large number of customers. But target market includes specific market segment or segments the product focuses and the market mix is developed to satisfy the customers in these segments. In this case Orbit wheels are popular among athletic teen boys and they constitute the target market for the product for which the company should develop the marketing mix. A tangential market is different from the whole market and here the athletic teen boys are part of the whole market that use skates. Hence the answer is target market.
Orbitwheels are a cross between a skateboard and pair of inline skates. Riders insert each foot...