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calculation of current Net Income
Sales Revenue          312,000
Less: Variable cost          202,800
Contribution margin          109,200
Less: Fixed cost            84,000
Net Operating income            25,200
1-a)
Increase in contribution margin due to advertising              6,300 (18000*35%)
Less: advertising cost            (8,900)
Decrease in income            (2,600)
1-b)
Advertising budget should not be increased.
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