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elect ONE (1) of the following companies: Tesla Rothys Dollar Shave Club Brandless Discuss what strategy...

elect ONE (1) of the following companies:

  • Tesla
  • Rothys
  • Dollar Shave Club
  • Brandless
  1. Discuss what strategy the company is pursuing? Example: cost leadership, differentiation or focus strategy. Explain your answer.
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Answer #1

Let's choose Tesla in this case.

Tesla is currently pursuing the differentiation strategy to achieve a competitive advantage against all the other firms in the global automotive industry.

The current strategy of the company focuses on using advanced technologies in its electric vehicles and the related products in order to compete with General Motors, Toyota, Honda Motor Company, Nissan, BMW and Volkswagen.

In a differentiation strategy, a company focuses on providing differentiated and unique products to the customers. The company keep providing these differentiating products to ensure business growth in the long run.

Tesla is currently emphasizing on the uniqueness of its products e.g. environmental friendly technology, considering the fact that the vast majority of automobile companies are using internal combustion engines.

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