Platos Olive Oil just completed their launch ad campaign for their new line of Phish Oils....
Platos Olive Oil just completed their launch ad campaign for their new line of Phish Oils. They purchased 25 local cable TV ads which generated 30,000 impressions each. The firm's ad agency estimated that the average frequency was 15 and that 20,000 people had seen it as least 3 times.
1) Plato's oil had only one other competitor, who also ran a local ad, but using radio instead. The competitors ad campaign generates 250,000 impressions at a cost of $40 CPM. What was cost of the competitors ad campaign?
Homework Answers
Total impressions = 250,000
CPM = $40
CPM = (Total cost / Total impressions) * 1000
40 = Total cost / 250000 * 1000
Total cost = 250000*40 /1000 = $10000
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Platos Olive Oil just completed their launch ad campaign for
their new line of Phish Oils....
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