Question

Do you agree with the following statement made at one point in time by a Miller Brewing representative regarding ethnicity? For what types of project is this view most correct? "We used to have an ethnic marketing department up until several years ago... (But now we believe) the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference."

Answer 1

Statement regarding ethnicity:
We used to have ethnic department many year ago, but now the things that young Hispanic or young African American or young white people have in common are much stronger than any ethnic difference.
This statement is correct because young people who are grown up in America have much in common then there previous generation who had ethnic difference in them. When children of same age get together they start developing same taste irrespective of ethnic background they come from. As people started adapting to American culture, younger generation who were born in America forget their ethnic background and start adapting to American culture. Many of the young generation kids might have not visited their parents country also, this make their ethnic background less effective.
This statement is much suited for projects like breweries, fast food etc which tends to have mass appeal.