Question

Blockbuster was a heavy hitter in the video rental business for years, but as technology changed and customers tired of paying late fees, other competition arrived. Netflix structured its offering to customers with no late fees, convenient movie delivery and return, and helped drive Blockbuster out of business. A company can be a failure if it doesn't put which marketing guideline as its main focus? O limited hours of operation o technical excellence O customer satisfaction Previous Next

Answer 1

1) If it feels like entity will lose client due to incomplete satisfaction because entity was not able to foresee and eliminate the issue of losing the client and that issue has jeoparadize safety, quality and budget of the client also.

In the given case, blockbuster has lost the clients because it was not able to foresee the coming threats in the market like netflix.

2nd option is correct

2) Targeting is the marketing strategy used by entities to target the market segements by focusing on the specific product and service.

Focusing primarly on food and electronics industries is the targeting strategy adopted by NOVA cemicals

2nd option is correct