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Assuming the business decides not to supply the customer provide two alternative strategies the company can...

Assuming the business decides not to supply the customer provide two alternative strategies the company can implement to improve longer term profitability. (120 words limit),

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Answer #1

startegy one

If the customer does not aims to serve the customers it should work through a trusted range of intermediateries, having goos image in the society so that their product gains through there goodwill. such intermediateries usually charge higher price for launching product but this will ensure long term benefit for the producing company without reaching out the custmer.

Strategy two

The company does not want to supply to customer but they have to sell their product is obvious (be in indirect method) so if their contribution is lacking in supply their product should be of such a good quality that builds up the iage of company in market thus the company should work on the quality of product.

moreover the company should work on the designing of the product so that the product's packaging is attractive enough, making it easy for intermediateries to sell.

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