Question

John Harris, CEO of Raytheon, is visiting customers in Great Britain. From the perspective of the value chain, which best describes these meetings? Multiple Choice 

customer service, primary activity 

marketing and sales, support activity 

customer service, support activity 

sales, support activity 

marketing and sales, primary activity

Answer 1

The perspective of the value chain:

This is a primary activity and it comes under marketing and sales.

The act is primarily because the main purpose of such a visit is to do marketing and selling of the company's products. Goods are produced in order to sell, which fulfills the main objective of a business; therefore, marketing and selling are primary in that sense. It gives the source of income to the company.

Thus, the best describes these meetings is marketing and sales, primary activity.

Therefore, the correct answer is the \(5^{\text {th }}\) option.