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BCG MODEL!!!!

Business Strategy Homework Assignment Help. BCG Model.

Assianmen Question 1. You are the CEO of a firm with five distinct SBU/LOBs. It is your responsibility to decide how to manage them. Develop a model using the following intelligence anc then The GNP is growing at.88. is is your newest pröduct line and it was just introduced. You anticipate significant competition from the bigger existing competitors but there is still plenty of room to grow in the industry, even faster than the GNP. Its contribution to the corporate portfolio is 58. SBU/LOB B. This product is in the decline stage of its life ycle and your competition have already exited because of e lack of growth in the industry. . Contribution is,ss. SBU/LOB C: This is an established product with 25% market share . Your competitors have 50%, 20% and 5% respectively, There is almost no industry growth, and contribution is 65% SBU/LOB D. You are the market leader in an industry.growing at 58.. Its contribution is 15% SBU/LOB E. You were the first to introduce this product so now you are the biggest guy on the block. Because of the potentially unlimited value of this great product this industry is growing at 20s and its contribution is 108

Answer 1

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RMS Contribution RMS to portfolio Bubble Size Position in (in inches) BCG LOB Growth rate Faster than economy A 5% low) 0.5 Question Declining market (low) 5% 1 (as others have 0.5 Border of Cash cov and Dog, Gave Cash Cow as RMS Star Question Mark C N° industry growth (low) 65% 0.5 (25/50) low) 1-3 (market leader) High) 6.5 D Slower than 15% 1.5 Cash Cow economy at rate of 5% Dog 4 Cash cow 20% industry growth rate (high) 1-3 (market leader) (high) 1