Question

Could you please tell me about the SWOT matrix ( SO , WO , ST , WT Strategies) for AlMARAI company? And these the SWOT Analysis, I want from it the SWOT matrix

Strength:

1. One of the leading companies in Diary market in GCC.

2. High quality and very well made products.

3. Hot climate suitable for beverages market.

4. Strong distribution network.

Weakness:

1. High production cost.

2. Over dependance on diary and juices segment.

3. Major importing dependency for raw materials.

4. Production facilities only in GCC.

Opportunities:

1. Milk Market Growth in GCC.

2. Production diversification.

3. Increasing tourists visiting KSA for Hajj Umrah will increase the demand.

Threats:

1. Political problems in Gulf region.

2. Increasing the cost of feedstock supplying.

3. Competition between other brands like Nada and Nadec.

Rajaa H

Answer 1

The SWOT Matrix is as follows:

	Positive Nature	Negative Nature
Internal	Strengths: 1. Leader in Dairy market in GCC 2. High quality 3. Climate is suitable 4. Distribution Network	Weakness: 1. High Production cost 2. Over dependency in a particular type of ingredient. 3. Importing dependency of raw material 4. Production only in GCC
External	Opportunities: 1. Growth in milk market 2. Diversification 3. Increasing tourist visit	Threats: 1. Political problems 2. Increased cost of feedstock supply 3. Competition