Question

pts INPS] Apple recently launched the latest iPhone model, IPhone x. A few months later, they asked 4000 likely is it that you would recommend this phone to your shows how many participants responded with each rating. What is the net promoter score (NPS) for the iPhone X for these customers? customers who bought the phone,"On a scale of 0-10, how friends?" The table below 4 810 1 2 3 5 6 7 100 100 200 100 200 200 10o 500 700 800 1000 [Note: This question contains a table with 11 columns and 2 rows. If your table does not appear or is incomplete, notify your proctor immediately and request that they take a screenshot for the incident report.] o 45% ? 20% O 15% 30%

Answer 1

1. 20%

0-6 - 1000 Responds

Percentage Score = (1000/4000)*100

= 25%

9-10 - 1800 Responds

Percentage Score = (1800/4000)*100

= 45%

NPS = 45-25

= 20%

2. Reachability

The objective of the campaign is to make the product reachable to maximum number of consumers in the market.

3. a micro Culture

The objective of the group of individuals are common and based on that a group has been developed known as micro culture.