Question

Q.No. 2 Evaluate and Implement the Brand Development Max Marks 10 Strategies in current market. Apply each strategy with 3 Max: 200words examples along with product picture.

Answer 1

Evaluation and implementation of the brand Development strategies for a business is a very important job considering the competition and the consumer’s taste for a market.

The need to diversify the brand and also make brand development strategies are key for business competence. The 4 strategies for the evaluation based knowledge to make the needed steps to do the branding right. The examples and the execution are as below:

• The brand has made it a point that the logo is developed to make people educated or otherwise recognize it without any difficulty. The brand has evaluated its potential like Tata of India for its global business competence. It made sure that people know them with the logo. This strategy is true for the car brand Ferrari or Yamaha motorcycles as well.

• The brand has develops the tag lines for the brand that makes the brand be known from the brand statement which is a great branding strategy. The business of Colgate the brand of toothpaste has developed the tag as “It cleans your breath while it cleans your teeth” suggesting the brand's utility and recognition among the users. The same strategy is used by the Lafarge cement and the Breakfast cereal Kellog’s too uses such.

• The brand of Vodafone developed its service message which showed a Pug following a boy wherever it goes. This is a branding strategy to make the uses know the utility and the brand capabilities to explain their strategies and selling propositions. The strategy used by other brands is Mobile Phone brands like Apple and industrial Adhesive brands like Fevocol.

• The brand of Philips is an old brand of sound boxes that has developed itself in the sector with a difference. This differentiation of brand from others is a great strategy that makes the brand has a differentiation strategy in the competitive market. The brand has most of its products made of Wood which makes the sound more clear and thus gives the acoustics a great feel. This is the strategy of differentiation used by brands like P&G in its Fast Moving Consumer goods and beverage brand of Coca Cola.