Question

Develop a marketing plan to increase ticket sales for each of these two shows as compared with the ticket sales from last year. With your target markets identified for The shows are the Wildcats and the Wonder Dogs. Similar to shows that did not do well on the Hush Puppies reunion concert that was intended to attract an audience of older adults, ages 50 to 60. The Center also failed to make as much as was anticipated on the Bouncing Bunnies family show that was targeted toward preschool and early elementary school students. The advertising campaigns for each show consisted primarily of print and radio ads as well as outdoor billboards. Describe the specific advertising, promotions, and marketing tools you will use to reach the target markets for each of these two shows and effectively increase tickets sales over last year’s results.

Answer 1

The marketing campaign should be developed that it suits the target audience to which the brand wants to reach out to.
As the target audience is the middle segment and the old segment people, who have good purchasing power, the advertising methods used should be direct and informational. The tools used can be outdoor, where the billboard can show the new launch of the product in the market. There can be online promotions, where the ads can be run across different platforms, where the audience can be told about the brand. There can also be many engagement activities that can be run around the brand to understand the inclinations of the target audience.
The campaign should be run for a good couple of days so that the awareness for the same can be built. Not only this but also, non-traditional methods can be focused on by the brand.
the ticket sales can also be increased by coming out with new promotional and discounts for the brand that can be circulated across the media channels and platforms.

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