Arminda, who sells wicker furniture, invites the owner of Stanley Furniture to watch a demonstration outside. Arminda pours a five-gallon bucket of water on a wicker chair, talks to the store owner for about 10 minutes, and then sits in the chair to show its water-resistance. Assuming she had the customer's attention and interest as soon as she poured the water on the chair, Arminda was trying to move the prospect into which stage next?
A - Plan
B -Desire
B - Purchase
C - Conviction
D - Development
E - Development
B -Desire
She is putting the customer is the desire stage. She is demonstrating the features of the product in such a way so that the customer will get a desire to purchase the product. He will face present bias and give logics of its utility
Arminda, who sells wicker furniture, invites the owner of Stanley Furniture to watch a demonstration outside....