Discuss the travel agents' strategies to be successful in the tourism industry with the disintermediation from year 2010 till 2020.
The strategies that are undertaken by travel agents for being successful in the tourism industry are as follows:
1. Establishing a strong brand presence over various social media platforms like YouTube, Instagram, LinkedIn, Pinterest and others,
2. Motivating sales representatives with attractive benefits and incentives,
3. Encouraging customer feedbacks and reviews on various travel and tourism platforms, social media pages and company websites,
4. Conducting customized tour packages with group packages for attracting travelers,
5. Establishing personal connecting with the customers,
6. Partnering and building relationships with travel bloggers and social media influencers for advertising the brand,
7. Focusing on consumer-direct booking through websites, SEO and other online modes,
8. Creating attractive content and investing on the website for providing all relevant information on the same.
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Discuss the travel agents' strategies to be successful in the tourism industry with the disintermediation from...
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