NOTE:IN THE PICTURE YOU'VE PROVIDED, NO. OF DESIGNER PRODUCTS DISPLAYED IS NOT INCLUDED .YOU MAY COMMENT THAT FIGURE VALUE, SO THAT I CAN SOLVE IT FOR YOU.
| Designer | Moderately Priced | |||
| Units displayed per square foot: | ||||
| Designer | ??? | |||
| Moderately Priced | 0.07 | |||
| Contribution margin per unit | × | $90 | × | $57 |
| Contribution margin per square foot of display space | $??? | $3.99 | ||
| Capacity-square foot of display space | × | 12,000 | × | 12,000 |
| Total Contribution margin at capacity | $??? | $47,880 |
Units displayed per square foot = Units displayed ÷ Capacity square foot of display space
Units displayed per square foot of Designer = ??? ÷12,000 =???
Units displayed per square foot of Moderately Priced = 840÷12000 = 0.07 units
From the above analysis, the company should emphasis on Designer Product. Because, it has the higher Contribution margin than Moderately Priced Product.
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