14. story of orange is not clear in the question
Still explaining the options available:
These 5 are the options available for managing conflict. The image describes their positions on the matrix.

15. CPM i.e cost per thousand is essential for procurement.
16. Daniel Goleman is associated with Emotional Intelligence. he has also written a book about it.
17. Korou Ishikawa designed the Ishikawa structure i.e Cause and effect diagram (fishbone) which relates to improving quality by going to the roots of the causes and effects.
QUESTION 14 The story of the orange is an example of the shortcomings of: Avoidance Accommodation...