Question

Is California pizza kitchen merely a passing yuppie fad, or is it a long term market segment? Does it matter?

Answer 1

California Pizza Kitchen, by any means is not just a passing yuppie fad.

Here are a few facts supporting the above statement :

1. The brand us already I'm market since 1985 i.e gir the last 35 years.

2. They have 250 outlets all over the world.

3. They extensively prepare non traditional and innovative pizzas.

4. They are already operating in 11 countries.

Thus it is a long term market segment.

Being in the market definitely matters a lot. To grow your customer base in different countries following different cultures you have to play the waiting game and see how you can work for them.

The longer you remain in market, more loyal customers you get which can go on to become your advocates.

Thus to develop your business over a large geographical area, you need some real time to sustain in the market.