Question

________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.

Select one:

a. Advertising

b. Sales promotion

c. Personal selling

d. Direct marketing

e. Publicity

Marketing managers employ ________ advertising to build sales of a specific brand.

Select one:

a. comparative

b. institutional

c. pioneering

d. covert

e. competitive

________ is a distinct advantage that personal selling offers over other marketing communications methods.

Select one:

a. Strategic flexibility

b. Personal relationship with a customer

c. Geographic flexibility

d. Personal knowledge management

e. Low transactional costs

One of five principal goals for a sales presentation is to ________.

Select one:

a. build impersonal relationships with customers

b. build product interest

c. agree on a price

d. fulfill the customer's need for affiliation

e. enable evaluation of product alternatives

Using independent sales agents is referred to as ________.

Select one:

a. outsourcing the sales force

b. inbounding the sales force

c. out bounding the sales force

d. transferring sales agents

e. using the company sales force

Answer 1

Personal Selling - is a two-way communication process between salesperson and buyer with the goal of securing, building, and maintaining long-term relationships with profitable customers

Marketing managers employ institutional advertising to build sales of a specific brand.

Personal relationship with a customer is a distinct advantage that personal selling offers over other marketing communications methods.

One of five principal goals for a sales presentation is to build product interest

Using independent sales agents is referred to as outsourcing the sales force