Chapter 14 Ethics Problem 3 Some research suggests that fixing a customer's complaint can lead to...
Chapter 14 Ethics Problem 3
Some research suggests that fixing a customer's complaint can lead to an even stronger relationship. Should a company allow a minor problem with a product to continue, just to give reps that opportunity to solve the problem? Why or why not?
Homework Answers
No, a company should not allow a minor problem with a product to continue, just to give reps that opportunity to solve the problem. There are two reasons for this, firstly, it’s the responsibility of a company to offer the best possible product to its customers, and if there is any problem in its notice, it should first resolve it and then give it to customers. And secondly, It may be true that fixing a customer’s complaint can lead to an even stronger relationship. But, this is also a fact that such a minor problem can annoy customers and they might not purchase any product from the same company in the future.
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Chapter 14 Ethics Problem 3
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