Question

Question 2 HubSpot CEO Brian Halligan discusses inbound marketing in Video 4: Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0 in the Core Reading. According to Halligan, digital marketers are making bad inbound marketing choices. Which of the following choices is NOT among them? A. Not realizing that the role of the sales rep has changed B. Being too aggressive, too early C. Dabbling in inbound marketing and not going full in D. Not measuring effectiveness well E. Spending more time creating content and less money on placement

Answer 1

ANSWER: E. Spending more time creating content and less money on placement

Digital marketers are operating in a more crowded content landscape. Inbound marketing requires patience to be effective. So, they beed to be more patient, rather than just creating content and spending money on placement. Long term investment in content and inbound marketng is required for effective results.