Question

what are the positive and negative points for each of the Drivers that the company need to consider when going international.

Market drivers similar customer needs . global customers transferable marketing Government drivers Cost drivers scale economies country-specific differences trade policies technical standards host government policies International strategies favourable logistics Competitive drivers interdependence between countries competitors' global strategies

Answer 1

Positive side of Market drivers of International strategies: Company will get broad market and opportunity to explore, further company will get various type and category of customers, using demography and Psychographic of various customers in global market, they can improve their business, products and services, With the help of market drivers, company can categorize various customers needs and requirements, getting similar requirements and needs from customers will help them to grow their business with more volume, Company can improve their marketing plan and strategies, customize the marketing plan and strategies according to various location in the international market, Negative side of Market Drivers of International strategies: The market drivers may be influenced and impacted by various negative external barriers or forces, which can reduce the growth of company, and make much challenging and difficult situation The Market drivers should consider effective stakeholder engagement, Market economy, and others factors, those could be threat for the company, Positive side of Government drivers of International strategies: Various Government policies, trade policies, local, state and federal standards, guideline, can help company to grow in particular international market, With the help of maintaining legal compliance in various markets, company can build lot more trust in the mind of customers and other stakeholders, Many threat, conflict of Interest and local violence can be eliminated following the government practices in respective market, Negative side of Government drivers of International strategies: Government drivers may be impacted by various critical issues, political dilemma, and controversial issues, which can damage the reputation of Company in respective location or in International market, Tax and legal compliance could not be good favor for growing of the company, Instead, all such could bring various threat for the company, Cost effective strategy may be declined due to barriers from Government barriers, Positive side of Cost drivers of International strategies: Following various cost effective strategies, company can achieve delivering their products and services with economics of scale, Company can improve their logistics and delivery services with considering and redefining the cost drivers, Company can earn more sales revenue, optimize their businesses with the help of cost drivers, Negative side of Cost drivers of International strategies: The negative side of Cost drivers of International strategies like Company can be impacted due to economic condition of the nation, and cost may be fluctuated due to currency value position, Issues may come with Investment and others uncertainty, which will impact on the growth of company, Positive side of Competitive drivers of International strategies: As, for every company can have lot more competitors, and going to international market, number of competitor will get increase again, with the help of competitor drivers and defining all such competitors, help company to maintain benchmarking in their business, in other case, they can differentiate their products and services based on studying various competitors, Competitors can bring lot more opportunities for any company in the International market, company can redefine their business, which can serve local and target customers in the international market, Negative side of Competitive drivers of International strategies: Competitive drivers can bring significant threats and barriers for the company, company may not even enter and do their business at all the foreign area, the reason could be just competitive drivers and forces Analyzing all such competitive drivers and their impact, will add more cost to the company, thus another situation, where company can lose,