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Alternative Strategies for Petronas

Purpose
 This exercise will give you practice labeling hypothetical strategies that a firm could pursue. 

Instructions

 For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Petronas to pursue. Refer to Chapter 4 for a description of the strategies. 


Forward Integration 

Backward Integration 

Horizontal Integration 

Market Penetration 

Market Development

Product Development 

Related Diversification

Unrelated Diversification

Retrenchment 

Divestiture

Liquidation

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