Question

You are analyzing two companies that manufacture electronic toys—Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market share with sales of $200,000 each. You’ve collected company data to compare Like Games and Our Play. Last year, the average sales for all industry competitors was $510,000. As an analyst, you want to make comments on the expected performance of these two companies in the coming year. You’ve collected data from the companies’ financial statements. This information is listed as follows: (Note: Assume there are 365 days in a year.)

Data Collected (in dollars)

	Like Games	Our Play	Industry Average
Accounts receivable	5,400	7,800	7,700
Net fixed assets	110,000	160,000	433,500
Total assets	190,000	250,000	469,200

Using this information, complete the following statements to include in your analysis.

1.	Our Play has14.24   days of sales tied up in receivables, which is muchhigher   than the industry average. It takes Our Playmore   time to collect cash from its customers than it takes Like Games.
2.	Like Games’s fixed assets turnover ratio ishigher   than that of Our Play. This is because Like Games was formed eight years ago, so the acquisition cost of its fixed assets is recorded at historic values when the company bought its assets and has been depreciated since then. Assuming that fixed assets prices (not book values) rose over the past six years due to inflation, Our Play paid ahigher   amount for its fixed assets.
3.	The average total assets turnover in the electronic toys industry is 1.09x   , which means that $1.09    of sales is being generated with every dollar of investment in assets. Ahigher   total assets turnover ratio indicates greater efficiency. Both companies’ total assets turnover ratios arelower   than the industry average.