Short Case Study
Subject : Engineering Management
Topic: Engineers in Marketing and Service Industries
Find an application of engineering concepts and techniques to the health services from literature (past researches or studies, use the more recent ones), and write a summary describing it. You may also refer to applications in current events.
Include also the reference
Ans.
Arogya setu application is the best example where engineering concepts and techniques helped health care services to check spread of Covid19
§ It is Launched by Ministry of Human Resource Development
With aid of Digital India
Benefits of app
§ It help control the spread of coronavirus and make its
information accessible to the common people.
§ It helps in finding out corona positive people present nearby.
§ After downloading,
app asks if you have cough, fever or trouble breathing etc.
If you do not have any such problem you are in green zone
§ To use the app the mobile phone's Bluetooth and location devices must be on
Whenever the user visits a crowded place, this app keeps sending
messages from nearby mobile phones through the Bluetooth. When the
user stands near
someone who is also a normal it shows green zone. But if that
person becomes corona positive after 10 days, this app will alert
you immediately.
§ This app also tells about hotspots, so that the user can change
the route
Information Sharing structure
Your data(name, phone number, age, sex, profession and countries visited in the last 30 days)will be saved on a secure server managed by the Indian government-->“hashed with a unique digital id (DiD)
Other users will have no access to this information
• When two users come in contact, the DiDs will be exchanged and
stored on each other’s devices.
App also collects location data of the user every 15 minutes, and
this is said to be stored on their phone. Only if the user tests
positive for Covid-19 or the self-assessed symptoms indicate it,
will it be uploaded to the server.
All personal information collected will be purged from the app
after 30 days if it hasn’t been uploaded to the server.
Information of those who have not tested positive for Covid-19 will
be purged from the
server within 45 days, and for those who have tested positive it
will be 60 days.
Now for those who wish to unregister their account, information
provided will expire after 30 days.
Short Case Study Subject : Engineering Management Topic: Engineers in Marketing and Service Industries Find an...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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Develop a case study analysis in the following format
Relevance of the case study to my work
environment
- application
- learning impact
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