Question

If you are in downtown Toronto, you will probably see hundreds, even thousands of brand messages, advertising and/or signs. This is an example of: 1) Advertising entertainment 2) Brand public relations 3) Advertising clutter 4) Brand development

Answer 1

1. Option 3. Advertising Clutter. Advertising clutter refers to exposure of large number of advertising or signs to consumers on regular basis.

2. Future Value = Present Value * (1 + Interest/4)^20

123300 = 84200 * (1 + Interest/4)^20

1.46437 = (1 + Interest/4)^20

1 + Interest/4 = 1.46437^(1/20)

1 + Interest/4 = 1.019254

Interest = 7.70%

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